Welcome to New York
Wimbledon
01.
Brief
Wimbledon wanted to bring the tournament to New York in a way that went beyond a watch party. For 2026, that meant building a real grass court in the middle of Central Park, giving New Yorkers a genuine taste of Wimbledon rather than just a screen to watch it on.
01.
Brief
Wimbledon wanted to bring the tournament to New York in a way that went beyond a watch party. For 2026, that meant building a real grass court in the middle of Central Park, giving New Yorkers a genuine taste of Wimbledon rather than just a screen to watch it on.
02.
Solution
We produced Welcome to New York, the hype film built to sell New Yorkers on Wimbledon's biggest step in the city yet: a real grass court inside Central Park, backed by footage from the partnership's earlier years in New York to show how far it had come.
The edit teased everything fans could expect from the four days ahead:
The Wimbledon Court Invitational, an exhibition doubles match between Andre Agassi, Caroline Wozniacki, James Blake and Eugenie Bouchard
The chance to step onto the court themselves through free clinics and open play sessions
Wimbledon's own strawberries and cream and Pimm's, brought to Central Park
A live viewing party on a 30 foot screen for the opening day of The Championships
Built to sell tickets before a single day of the activation had happened, the film turned a first-time concept into something New York wanted to be part of.
02.
Solution
We produced Welcome to New York, the hype film built to sell New Yorkers on Wimbledon's biggest step in the city yet: a real grass court inside Central Park, backed by footage from the partnership's earlier years in New York to show how far it had come.
The edit teased everything fans could expect from the four days ahead:
The Wimbledon Court Invitational, an exhibition doubles match between Andre Agassi, Caroline Wozniacki, James Blake and Eugenie Bouchard
The chance to step onto the court themselves through free clinics and open play sessions
Wimbledon's own strawberries and cream and Pimm's, brought to Central Park
A live viewing party on a 30 foot screen for the opening day of The Championships
Built to sell tickets before a single day of the activation had happened, the film turned a first-time concept into something New York wanted to be part of.
03.
Results
The collaboration resulted in:
A first-of-its-kind sell: A hype film built to introduce New York to a concept that had never existed before, a real grass court inside Central Park.
Strong turnout on the back of it: Over 14,000 fans came through Wollman Rink across the four days.
Heritage carried intact: Wimbledon's identity translated fully into a brand new city and setting, without losing what makes it Wimbledon.
03.
Results
The collaboration resulted in:
A first-of-its-kind sell: A hype film built to introduce New York to a concept that had never existed before, a real grass court inside Central Park.
Strong turnout on the back of it: Over 14,000 fans came through Wollman Rink across the four days.
Heritage carried intact: Wimbledon's identity translated fully into a brand new city and setting, without losing what makes it Wimbledon.
More work
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Loop
We write about social video, what's working, what isn't, and why. Straight to your inbox.
Stay in the Loop
We write about social video, what's working, what isn't, and why. Straight to your inbox.
Stay in the Loop
We write about social video, what's working, what isn't, and why. Straight to your inbox.