ePremier League Final
ePremier League
01.
Brief
Ahead of the ePL Finals, the brief called for a hero film to build anticipation for the tournament, with FG taking Brandon through some of Manchester's most iconic locations to catch up on the ePL players competing in the final.
01.
Brief
Ahead of the ePL Finals, the brief called for a hero film to build anticipation for the tournament, with FG taking Brandon through some of Manchester's most iconic locations to catch up on the ePL players competing in the final.
02.
Solution
We produced Road to Manchester, following FG and Brandon across the city's most iconic landmarks as they broke down the players and storylines heading into the Finals.
Made alongside Two Circles, the film turned the city into part of the story, not just the setting for it, using motion graphics to weave the ePL identity into Manchester's streets.
02.
Solution
We produced Road to Manchester, following FG and Brandon across the city's most iconic landmarks as they broke down the players and storylines heading into the Finals.
Made alongside Two Circles, the film turned the city into part of the story, not just the setting for it, using motion graphics to weave the ePL identity into Manchester's streets.
03.
Results
The collaboration resulted in:
Broadcast and social reach: The film ran across broadcast and social channels, generating over 12 million views.
A story-led hero film: Used the host city as part of the build-up, not just the setting.
Elevated anticipation: Set the tone for the Finals before a single match had been played.
This project reinforced our ability to pair location-led storytelling with tournament hype to reach audiences at scale.
03.
Results
The collaboration resulted in:
Broadcast and social reach: The film ran across broadcast and social channels, generating over 12 million views.
A story-led hero film: Used the host city as part of the build-up, not just the setting.
Elevated anticipation: Set the tone for the Finals before a single match had been played.
This project reinforced our ability to pair location-led storytelling with tournament hype to reach audiences at scale.
More work
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Loop
We write about social video, what's working, what isn't, and why. Straight to your inbox.
Stay in the Loop
We write about social video, what's working, what isn't, and why. Straight to your inbox.
Stay in the Loop
We write about social video, what's working, what isn't, and why. Straight to your inbox.