Taste Every Second
Coca-Cola x Premier League
01.
Brief
As part of the Taste Every Second campaign, the brief called for a 3D out-of-home experience built for one of the most recognisable screens in the world, Piccadilly Circus.
01.
Brief
As part of the Taste Every Second campaign, the brief called for a 3D out-of-home experience built for one of the most recognisable screens in the world, Piccadilly Circus.
02.
Solution
We led the post-production for a full screen execution, built specifically for the scale and geometry of the Piccadilly Circus display.
Our process:
Designed the execution to work with the screen's unique 3D format.
Built the piece to stop people in their tracks in one of the busiest locations in the world.
Worked closely with WPP throughout to keep the execution aligned with the wider campaign.
02.
Solution
We led the post-production for a full screen execution, built specifically for the scale and geometry of the Piccadilly Circus display.
Our process:
Designed the execution to work with the screen's unique 3D format.
Built the piece to stop people in their tracks in one of the busiest locations in the world.
Worked closely with WPP throughout to keep the execution aligned with the wider campaign.
03.
Results
The collaboration resulted in:
Part of a season-defining campaign: The Piccadilly execution launched alongside Taste Every Second's hero film starring Central Cee, released ahead of the 2026/27 Premier League season.
Music-led amplification: Timed to land alongside 'The Team', an original track co-created with Central Cee and released across major streaming platforms.
National scale: Extended beyond the screen into retail activations, sampling and watch parties across the UK for the length of the season.
This project put Pixelworx post-production at the centre of one of the Premier League season's biggest brand campaigns.
03.
Results
The collaboration resulted in:
Part of a season-defining campaign: The Piccadilly execution launched alongside Taste Every Second's hero film starring Central Cee, released ahead of the 2026/27 Premier League season.
Music-led amplification: Timed to land alongside 'The Team', an original track co-created with Central Cee and released across major streaming platforms.
National scale: Extended beyond the screen into retail activations, sampling and watch parties across the UK for the length of the season.
This project put Pixelworx post-production at the centre of one of the Premier League season's biggest brand campaigns.
Despite demanding timelines and complex requirements, Pixelworx have consistently delivered to an exceptionally high standard. A trusted and dependable partner, with a genuine commitment to getting it right.
Quiche Campbell - WPP
More work
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Loop
We write about social video, what's working, what isn't, and why. Straight to your inbox.
Stay in the Loop
We write about social video, what's working, what isn't, and why. Straight to your inbox.
Stay in the Loop
We write about social video, what's working, what isn't, and why. Straight to your inbox.