SOLUTION OVERVIEW
The thing about campaign video on social
A campaign that wins in the pitch and dies on the feed is usually the same problem: built as one film for one screen, not built for everywhere it needs to land.
Content that converts is made for the platform it'll actually live on from the idea stage, hero film and social pieces, planned and produced together.
SOLUTION OVERVIEW
The thing about campaign video on social
A campaign that wins in the pitch and dies on the feed is usually the same problem: built as one film for one screen, not built for everywhere it needs to land.
Content that converts is made for the platform it'll actually live on from the idea stage, hero film and social pieces, planned and produced together.
THE PROBLEM
Where campaign video falls flat on social
You spend the budget on a hero film that wins in the room, and it dies in the first two seconds of a feed because the platform, and what it needed to achieve there, was never part of the brief.
Planning for a platform after the film's already made is a different job entirely from building for it from the start, and it shows: the pacing's off, the hook lands three seconds too late, and there's no caption strategy for an audience watching on mute.
The spend doesn't show up where it should, in the awareness, consideration, or conversion metrics that piece was built to move.
THE PROBLEM
Where campaign video falls flat on social
You spend the budget on a hero film that wins in the room, and it dies in the first two seconds of a feed because the platform, and what it needed to achieve there, was never part of the brief.
Planning for a platform after the film's already made is a different job entirely from building for it from the start, and it shows: the pacing's off, the hook lands three seconds too late, and there's no caption strategy for an audience watching on mute.
The spend doesn't show up where it should, in the awareness, consideration, or conversion metrics that piece was built to move.
THE SOLUTION
What video that converts looks like
We build every campaign from the idea outwards: hero film and social pieces planned and produced together, each one made for where it'll actually be watched.
Team GB saw a 185% uplift in video views and a 107% uplift in commercial revenue at Paris 2024 versus Tokyo 2020, off the back of exactly this approach.
It means understanding every platform before a single idea gets developed. What stops a thumb on Instagram doesn't stop one on TikTok.
THE SOLUTION
What video that converts looks like
We build every campaign from the idea outwards: hero film and social pieces planned and produced together, each one made for where it'll actually be watched.
Team GB saw a 185% uplift in video views and a 107% uplift in commercial revenue at Paris 2024 versus Tokyo 2020, off the back of exactly this approach.
It means understanding every platform before a single idea gets developed. What stops a thumb on Instagram doesn't stop one on TikTok.
THE ACTION
Where to start
Bring us the campaign brief, and we'll build the strategy for how it needs to land, and who it needs to land with, across every platform it's going out on.
From there, that becomes the approach for every campaign: built platform-first, from the idea onward.
That's content that converts.
THE ACTION
Where to start
Bring us the campaign brief, and we'll build the strategy for how it needs to land, and who it needs to land with, across every platform it's going out on.
From there, that becomes the approach for every campaign: built platform-first, from the idea onward.
That's content that converts.
Results
FIFAe Finals
FIFA
Sports
Hype
Campaign
Paris Olympics
Team GB
Sports
Production
Campaign
Newly Parents
JamPot
Podcasts
Post
Interview
Financial Tea
Sony
Podcasts
Post
Interview
World Cup Ball Knowledge
Disney + ESPN
Brands
Post
Interview
Dinner's on Me
Sony
Podcasts
Post
Interview
FIFAe Finals
FIFA
Sports
Hype
Campaign
Paris Olympics
Team GB
Sports
Production
Campaign
Newly Parents
JamPot
Podcasts
Post
Interview
Financial Tea
Sony
Podcasts
Post
Interview
World Cup Ball Knowledge
Disney + ESPN
Brands
Post
Interview
Dinner's on Me
Sony
Podcasts
Post
Interview
FIFAe Finals
FIFA
Sports
Hype
Campaign
Paris Olympics
Team GB
Sports
Production
Campaign
Newly Parents
JamPot
Podcasts
Post
Interview
Financial Tea
Sony
Podcasts
Post
Interview
World Cup Ball Knowledge
Disney + ESPN
Brands
Post
Interview
Dinner's on Me
Sony
Podcasts
Post
Interview
What Our Partners Are Saying
“I would highly recommend Pixelworx for future events. They are a joy to work with, are hardworking, and always deliver. Our operation would not have worked without them.”
James Yellen — Content Strategy Lead — Team GB
“Pixelworx are absolute superstars, thank you for being so speedy and responsive. The edits and animations look so slick!”
Verity Snow — Executive Content Producer — Amplify
“Thank you for all your hard work team! You’re always up for any challenge and handle it in your stride.”
Gulliver Tickell — Head of Post Production — SME
“Really enjoyed working with Pixelworx. Super skilled, which made everything easy. It’s clear Pixelworx has an awesome team, huge thanks to the team for making the project such a great experience!”
Alex Mott — Sports Production Lead - Little Dot Studios
“I would highly recommend Pixelworx for future events. They are a joy to work with, are hardworking, and always deliver. Our operation would not have worked without them.”
James Yellen — Content Strategy Lead — Team GB
“Pixelworx are absolute superstars, thank you for being so speedy and responsive. The edits and animations look so slick!”
Verity Snow — Executive Content Producer — Amplify
“Thank you for all your hard work team! You’re always up for any challenge and handle it in your stride.”
Gulliver Tickell — Head of Post Production — SME
“Really enjoyed working with Pixelworx. Super skilled, which made everything easy. It’s clear Pixelworx has an awesome team, huge thanks to the team for making the project such a great experience!”
Alex Mott — Sports Production Lead - Little Dot Studios
“I would highly recommend Pixelworx for future events. They are a joy to work with, are hardworking, and always deliver. Our operation would not have worked without them.”
James Yellen — Content Strategy Lead — Team GB
“Pixelworx are absolute superstars, thank you for being so speedy and responsive. The edits and animations look so slick!”
Verity Snow — Executive Content Producer — Amplify
“Thank you for all your hard work team! You’re always up for any challenge and handle it in your stride.”
Gulliver Tickell — Head of Post Production — SME
“Really enjoyed working with Pixelworx. Super skilled, which made everything easy. It’s clear Pixelworx has an awesome team, huge thanks to the team for making the project such a great experience!”
Alex Mott — Sports Production Lead - Little Dot Studios
“I would highly recommend Pixelworx for future events. They are a joy to work with, are hardworking, and always deliver. Our operation would not have worked without them.”
James Yellen — Content Strategy Lead — Team GB
“Pixelworx are absolute superstars, thank you for being so speedy and responsive. The edits and animations look so slick!”
Verity Snow — Executive Content Producer — Amplify
“Thank you for all your hard work team! You’re always up for any challenge and handle it in your stride.”
Gulliver Tickell — Head of Post Production — SME
“Really enjoyed working with Pixelworx. Super skilled, which made everything easy. It’s clear Pixelworx has an awesome team, huge thanks to the team for making the project such a great experience!”
Alex Mott — Sports Production Lead - Little Dot Studios
Something Useful
Fans Can Tell When You Don't Get It
Why Campaign Content Still Falls Flat the Moment it Hits Social
Smaller Budgets Don't Have to Mean Smaller Ambitions
Our Solutions
Delivery that lands
Ever had to spell everything out for whoever you're working with, doing half the job yourself before they even start? We take a brief and get on with it, an extension of your team, not one more vendor to manage.
Brief and Forget
Hand off a brief and it's genuinely taken care of, not half-finished and passed back for you to fill in.
Sport, understood
Ever watched sports content that just feels a beat off, the wrong reference, a tone that doesn't land with the people actually watching? Five years across football, golf, tennis, cricket, athletics, gaming and rugby means we catch that before it airs.
On-site production
Tired of live moments turning into content days after anyone still cares? Our on-site crews and real-time editing are built into how we work.
Spend that goes further
Budgets don't stretch the way they used to, for anyone. You get premium production, without the overhead that inflates the bill.
Delivery that lands
Ever had to spell everything out for whoever you're working with, doing half the job yourself before they even start? We take a brief and get on with it, an extension of your team, not one more vendor to manage.
Brief and Forget
Hand off a brief and it's genuinely taken care of, not half-finished and passed back for you to fill in.
Sport, understood
Ever watched sports content that just feels a beat off, the wrong reference, a tone that doesn't land with the people actually watching? Five years across football, golf, tennis, cricket, athletics, gaming and rugby means we catch that before it airs.
On-site production
Tired of live moments turning into content days after anyone still cares? Our on-site crews and real-time editing are built into how we work.
Spend that goes further
Budgets don't stretch the way they used to, for anyone. You get premium production, without the overhead that inflates the bill.
Delivery that lands
Ever had to spell everything out for whoever you're working with, doing half the job yourself before they even start? We take a brief and get on with it, an extension of your team, not one more vendor to manage.
Brief and Forget
Hand off a brief and it's genuinely taken care of, not half-finished and passed back for you to fill in.
Sport, understood
Ever watched sports content that just feels a beat off, the wrong reference, a tone that doesn't land with the people actually watching? Five years across football, golf, tennis, cricket, athletics, gaming and rugby means we catch that before it airs.
On-site production
Tired of live moments turning into content days after anyone still cares? Our on-site crews and real-time editing are built into how we work.
Spend that goes further
Budgets don't stretch the way they used to, for anyone. You get premium production, without the overhead that inflates the bill.
Delivery that lands
Ever had to spell everything out for whoever you're working with, doing half the job yourself before they even start? We take a brief and get on with it, an extension of your team, not one more vendor to manage.
Brief and Forget
Hand off a brief and it's genuinely taken care of, not half-finished and passed back for you to fill in.
Sport, understood
Ever watched sports content that just feels a beat off, the wrong reference, a tone that doesn't land with the people actually watching? Five years across football, golf, tennis, cricket, athletics, gaming and rugby means we catch that before it airs.
On-site production
Tired of live moments turning into content days after anyone still cares? Our on-site crews and real-time editing are built into how we work.
Spend that goes further
Budgets don't stretch the way they used to, for anyone. You get premium production, without the overhead that inflates the bill.
Stay in the Loop
We write about social video, what's working, what isn't, and why. Straight to your inbox.
Stay in the Loop
We write about social video, what's working, what isn't, and why. Straight to your inbox.
Stay in the Loop
We write about social video, what's working, what isn't, and why. Straight to your inbox.
Stay in the
Loop
We write about social video, what's working, what isn't, and why. Straight to your inbox.